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How it Works
Described as the Airbnb of mid to luxury fashion - By Rotation is UK's first peer-to-peer fashion rental app.
By connecting a community of style-conscious and pragmatic individuals, you can rent what you need and lend what you don't use as often. Please see additional tips here.
1. Set Up Your Profile
Add a photo, location, description about yourself and verify your identity so potential lenders and renters trust and feel safe to rent from you.
2. Lending an Item
Add an item listing under 2 minutes using your own photos. You have full flexibility on pricing, rental periods and discounts you want to offer. Here are some recommendations for photos:
✓ yourself (or a friend) wearing it as cover photo
✓ close-ups to show any details
✗ images that you do not have rights to (i.e.: saved from retail sites)
✗ flatlay, on a hanger or other photo that doesn't show fit properly.
3. Renting an Item
Rent an item under 2 minutes. Discuss with the lender how you will exchange the item and your intended purpose for renting. Earn credits towards your rentals by inviting friends on to the app.
4. Rotating an Item
Receive and return items either in-person, through Royal Mail Tracked or through our on-demand delivery partnership with Peyk (get 20% off if you use code 'byrotation'). Remember to use one of our sustainable eco-friendly By Rotation tote bags which we always give out at our free community events.
5. Eco-friendly Cleaning & Repairs
The lender is ultimately responsible for cleaning their item, although they may ask the renter to clean lightly. A cleaning fee may also be added on for if necessary. We are partnered with award-winning Clothes Doctor which offers eco-friendly cleaning solutions, alterations and repairs. Read our tips on how to care for your clothing here.
6. Rate & Review
After you have successfully completed the 'rotation', leave a review so other Rotators can know about your experience and gain trust and confidence within the community.
7. Get Paid!
Once you have marked the transaction complete and left a review, you will be paid 5-7 business days (depending on your bank) via our payments processor Stripe. Each time a lender rotates their item, they have made 10% of retail price on average!
8. Wardrobe Curation & Rental Management
For our time-poor and wardrobe-heavy Rotators, we offer a wardrobe rental management service. Find out how it works in your profile section on the app.
9. Damage & Loss
By Rotation will step in to resolve conflicts between lenders and renters and reimburse due to damage or loss on a case-by-case basis. Please include all evidence, receipts and details in your claim. You can create a ticket in your profile section on the app.
Our Community