DOWNLOAD THE APP FOR 15% OFF YOUR FIRST RENTAL

How It Works

130+ unique, thousands of brands, 
and a great community of 500k rotators. 
Ready to get started? Here’s how it works.

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How to Rent

1. Look for an item

Browse over 150,000 items on the app. Find listings in your local area using the ‘Listings Near Me’ tool. You can filter by colour, size, brand and more or use the Search AI feature and request to rent an item in under 2 minutes.

2. Send Rental Requests

Select the dates you are you looking to rent for, send the rental request and communicate directly with your lender via our secure messaging system. You will be charged once the rental has been accepted.

3. Receive the Item

You can arrange delivery or in person collection of your rental. Receive your item and enjoy your rotated look!

4. Rate + Review

Once you have completed and returned your rental you can leave honest feedback for your fellow Rotators and share your rotated look on social media, tagging @byrotation

Discover Rentals Near You

We’re thrilled to reveal this game-changing new app feature: you can now discover and book your clothing rentals based on your location. Whether you’re looking for a last-minute outfit or simply want to have a peek inside your neighbours shared wardrobe, update your app now to start browsing clothing rentals near you. Think, Jacquemus and Self-Portrait just a few streets away!

Reasons to try the new feature?

🕓 Game-changer for last-minute rentals: on-demand outfit collections!
👗 Pick up your rental with ease
💚 Discover other chic Rotators near you
🌎 Minimise your environmental footprint by avoiding item shipping

How to Lend

1. List Your Wardrobe

List your item in under 2 minutes. Select up to 4 photos for your listing, choose the item category and write a clear description. Photos of yourself, your friends or past renters wearing the item generate the most interest.

2. Approve Rental Requests 

You have the choice to approve or decline all rental requests you receive. Communicate directly with your potential renter via our secure messaging system. 

3. Send the Item

Once you have accepted a rental request, either send the item to the renter, or arrange a time and place for collection. When your rental is complete, the renter will send it back and you are responsible for cleaning your item before its next rental.

4. Get Paid + Wallet Feature

Once your rental is completed, leave honest feedback for your fellow Rotators! Payment will be available in your balance within 1 - 2 days. Pay for your next rental using your earnings with our Wallet Feature.

Lender Dashboard & BR Wallet

We’re excited to announce our new wallet feature: you can use the income you've made from renting out your clothes and use it towards renting from others. And that is why we're called By Rotation.

Today, we now have over half a million users in the UK & US, over 150,000 peer-to-peer listings worth £60 million.

What does this mean for Rotators? You can now keep your style in a constant rotation from lending your past wedding guest dresses to booking your next holiday rental.

Damage & Loss

On a case-by-case basis, By Rotation will step in to resolve conflicts between lenders and renters, and reimburse due to damages or loss. Please include all evidence, receipts, proof of purchase and details in your claim. You can create a ticket in the Profile section on the app.

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