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Rotate your
at your fingertips
By Rotation is transforming the way we consume fashion:
Do good for the planet, your wardrobe and wallet at the same time.
The UK's first and only peer-to-peer fashion rental app
Lend. Rent. Rotate.
Sign up
Be the first to download the mobile app now, available for both Apple and Android users.
Create your profile and verify your identity
List & Rent
List and rent your mid to high end fashion items in less than 2 minutes
Leave feedback and rate your peers after rotating with them
Come and meet fellow Rotators at our community events
Spread the word and save the planet #WhatsMineIsYours #ByRotation
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What our Rotators are saying
Read what our diverse community has to say about their experience using the By Rotation app and how they’ve become more conscious about their consumption of fashion.
The way we consume fashion is changing and I love By Rotation’s rental concept. The idea of a sustainable approach to fashion is something we should all consider. After all, sharing is caring :)
Helen, Harrods CX Executive, fashion & coffee lover
Not only is using By Rotation super simple, it also allows you to venture out of your style staples and flirt with fashion in a fun and non-committal way, whilst halting fast fashion on its tracks.
Lauren, freelance ethical journalist with a passion for sustainability, cruelty-free beauty & mindful living.
Our Community