During this difficult time, By Rotation is offering free rental credit to all NHS employees. Please read for more detail.
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Rotate your
wardrobe
at your fingertips
The UK's first and only peer-to-peer fashion rental app.
No subscription fee, no waiting list.
By Rotation is transforming the way we consume fashion:
Do good for the planet, your wardrobe and wallet at the same time.
Journal
April 03, 2020
#Fashion
4 min read
Coronavirus Crisis: The Fashion Industry's Response
Latest Additions
What our Rotators are saying
Read what our diverse community has to say about their experience using the By Rotation app and how they’ve become more conscious about their consumption of fashion.
By Rotation is my solution for the inevitable panic before a big event, but its wallet friendly prices also encourage me to try out well-loved brands I may not be able to afford. Add to that an app that's intuitive, a lovely community and an easy way to monetise your own wardrobe (if you wish) and it's a no brainer for me. This is the future of fashion, and By Rotation is trailblazing the way.
Laura, lawyer & ex-shopaholic
By Rotation is such a great concept. Not only do they do their part for the planet through promoting sustainability - they encourage you to try new styles for a fraction of the cost. I love how the platform has a mixture of both well established designers, as well as emerging brands. The diversity of the community is shown through the diversity of items they list.
Jessica, investment banker & culinary enthusiast
Our Community