By Rotation is transforming the way we consume fashion
by enabling us to share our wardrobes at our fingertips.
Founded by Eshita Kabra-Davies in April 2019 after an eye-opening trip to her motherland Rajasthan, India, By Rotation is a community of pragmatic style-conscious individuals who are reconsidering our environmental footprint.
We believe in sharing and rotating our wardrobe of quality fashion with others. Our mobile app, which allows you to lend and rent items in less than 2 minutes, provides a seamless and accessible experience open to all.
Sustainability and diversity are at the core of By Rotation: because quality fashion should not cost the planet, nor should it be exclusive.
Please read more about our concept and story in the articles below: